4 Point Formula To Creating A Successful Online Business

4 Point Formula To Creating A Successful Online Business

A trillion-dollar industry with an annual growth rate in double digits; still not everyone is winning in the field of E-commerce. In the industry shining with the online global retail spending of more than $1.6 trillion, how many us would have thought there are over 65,000 commerce sites that are still making less than $1,000 per year. One could easily see the disparities in the E-commerce, but very less are aware of the real reason behind the success, or the fall of an online business. The question remains- why some of the E-commerce websites are playing in rubles while the others still struggle to make an impact? What draws the line between the best class, and mediocre in the field of E-commerce?

If you are a newbie, sitting with a pile of such questions in your head, the 4-point formula you will find below could be of real use for the success of your online business.

Step 1: Determine Your Passion & Set up a Website

Determine Your Passion & Set up a Website

You might have heard “don’t do it unless every nerve in your body is telling you to do so” the same goes with the online business. If everything is said and done and you are still wondering whether you are made for it, then just drop the plan, my friend. Always remember, your audience wants to see you as an authority in your field, therefore, look beyond the horizons and pick up a niche you are willing to serve for a long period of time, and with undying passion.

Once you are done with figuring out what you want, start focusing on the ways to achieve it. After defining your niche, plan a simple and easy-to-browse website for your business. Creating a website is the most vital task in any online business, and a major share of your success depends on the user-experience of your website.

 

Step 2: Optimize For The Web

 

Optimize For The Web

What is the point of having a full-fledged if there’s no one to see it? SEO is not just a recommendation but is a necessity for the success of any online business. Easy navigation, relevant and meaningful content, responsive designs are all a part of an effective SEO strategy to invite more and more traffic to your page.

Most of the people don’t understand the importance of the tiny keywords, links, and titles that play a dominant role in the success of any online business. The practices keep changing over time; therefore, it is necessary to have someone who is efficient enough to manage all your SEO practices and is always updated on the current trends.

 

Step 3: Innovate, Market, And Engage

Innovate, Market, And Engage

Online business is a dynamic field where the practices and products keep changing frequently. To be the nonpareil amongst your rivals, you can either market the existing products using better practices, or you could come up with the inventive products to stand head-to-head with your rivals. Innovation, however, remains the basic requisite to reach the highest highs in online marketing.

No doubt, innovation is a must for the success of any business, but innovation alone cannot provide optimal results if it’s unable to produce more leads. Once you are ready with your products, start focusing on building a strong marketing ground by taking the help of social media and other user-engaging practices. Track the potential costumers, and target them using personalized content on your website. Start blogging, and incorporate different tactics to increase user-interaction. Let the users share their ideas, and comment on your posts. Make your feedback for easy and less complicated; all this will help you engage the users for a longer period of time, and have them back on your online business again and again.

 

Step 4: Analyze, Change And Track

Analyze, Change and Track

The rule is simple “keep what works, and discard what does not”. For the growth of any online business, time to time monitoring is a must. Even if you think everything is at place, keep analyzing your activities on a monthly basis, and tweak the practices that are not returning the anticipated results to your business.

Carry out a little bit of research on your target audience, and the practices you, and your competitors have been practicing so far, to invite the innovations, and figure out what has worked the best for your business lately. More than anything, it is crucial to check and track the result of your practices constantly to judge the efficacy of your strategies. For this purpose, there are many web tools available in the market like, clicktale, crazyEgg, Simply Measured, improvely, kissmetrics, etc. to help the newbies in their quest.

Starting an online business is slightly same as establishing a business using brick and mortar. You may not require owning a physical location, but alike the prospect with a physical storefront, the business require a planned layout and some initial legal procedure. The 4-Point “C-O-E-T” Formula (Create-Optimize-Engage-Track) is probably one of the simplest methods for creating and running a successful online business, and guarantees expected returns if executed rightly.

 

Author Bio:

Ankit Gupta works for Exportersindia.com and is notable business blogger with an in-depth knowledge of online business development. He has a vibrant personality and has written various business related blogs and posts for reputed portals. Follow Ankit on Google+Twitter or LinkedIn to get more updates related to e-commerce.

 

Get Excellent B2B Lead Traffic by Knowing these Important Web Design Tips

Get Excellent B2B Lead Traffic by Knowing these Important Web Design Tips

The effectiveness of your B2B lead generation is determined by the specific campaigns that compose it. If you see your web traffic go down, you should expect an observable reduction in obtaining high quality leads.

Since corporate websites are among the top content channels for attracting potential clients, marketers will spare no effort in keeping them up to date and, more importantly, appealing to their target audience.

Here are some web design tips from Progress Forge’s Mark Mathson to get you started on making a highly successful web campaign.  

Keep it simple

When it comes to navigation, layout and design, there are a few unwritten rules you don’t want to break. Make your content easy to find, or your visitors might get frustrated, and look elsewhere.

Related: The 3 Fundamentals of a Conversion-Friendly Lead Gen Landing Page

Use information marketing

Marketing and advertising guru Seth Godin says that information marketing is the only marketing left, so use information to boost your credibility, keep customers on your site, and create a reputation as an expert.

Related: 5 Ways B2B Startups can Become Thought Leaders

Quality content

Make sure that your content is always high quality. Avoid common mistakes like keyword stuffing, and try to put yourself in your visitor’s shoes – what would you want to read if you visited a site like yours?

Related: The Recipe for an Award-Winning Content Dish [Infographic]

Blogging

Use a blog to add less formal, yet still valuable content and news about your industry, your products and services, and any other relevant information.

Here’s one great sample article written by my colleague Belinda Summers.

Twerk Marketing: Lessons from Miley Cyrus’ infamous VMA performance

 

You don’t have to be in a serious tone all the time. Who wants to read a monologue, even you won’t even stand reading a 700 words blog without humor. You have to keep them reading. You have to make them click and read it. Add some color to your usual post and you’ll be aghast to its result. Well, this article proves it as it was even mentioned on forbes.

Related: 6 Reasons Why Content Creation is still a Big Deal [infographic]

Compelling offers

Add downloadable content – create a resource center. Whether it’s a white paper, an eBook or a tool, adding interesting content to your site can bring in visitors.

Use variation of content type to break the ice. As we all know, image and interactive videos appeal most. Check out! 5 Rich Media for Enhancing your Brand’s Influence in Google+

Encourage collaboration

Consider an interactive platform, like a forum or chat area. Sites that are all text, and all static, are unlikely to bring you repeat visitors!

Related: A Match Made in Heaven: How StumbleUpon can Drive Web Traffic

Form and function

Think about form AND function when you design. You want your site to look good, but also perform well. Make sure that you check for broken links, pages that don’t load properly, and other problems whenever you update your site.

Related: Boost your Conversion Rates Using these 5 Landing Page Tips

Keep content fresh

Make it a rule to upload new content regularly. Not only will it improve your search engine rankings, but also bring visitors back, to view your new content.

Related: Is Quality B2B Content Dead?

Social media integration

Link your social network profiles to your site. Social networks can be a big boost to your marketing, and they can help you to build an online marketing network.

Competitive analysis

Look at your competitors sites. Look at other great sites out there. What do you love? What do you hate? Borrow the best ideas, and make them your own, and avoid the mistakes!

 

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Social Content and SEO: A Curious yet Competent Combo

Social Content and SEO- A Curious yet Competent Combo

Every business organization has its ways in approaching their respective markets. But whatever they are targeting, they cannot ignore using lead generation and other marketing activities to their advantage. These are materials to a successful campaign, the butter to the proverbial bread of business success. But it is essential however to observe the specific ingredients that make up such materials.

But one thing that comes to light is that social content and SEO are irreconcilable.

This notion was in part formed from the difficulties many marketers face when harmonizing their marketing platforms. To them, it is simply difficult.

That is not necessarily the issue here. The thing is you want to increase your web traffic and you want only the right people to interact with you. A working relationship between social media content and SEO arranges for an effective online lead generation campaign.

If you are still having difficulties in that area, take these tips from a Huffington Post article by Matthew Collins:

Set Goals and Objectives.

Begin by outlining your goals and objectives. What do you want to achieve with your content marketing? What about with social media? Is it awareness, sales, engagement with prospects and customers? And what are your key performance indicators (KPIs). Be sure to have solid content marketing and social media strategies in place that lay out goals, budget, KPIs, how you’ll measure results, the tools you’ll use, your voice and tone, and more.

Produce Great Content.

Once you’ve created your content marketing strategy you can start thinking about drafting a good content calendar. You won’t be successful with content marketing if your content is all promotional in nature. The trick is to position yourself as an expert in your field by sharing valuable information with your audience.

Share Your Content on Social Media.

So you’ve created this great repertoire of content that consists of guides, e-books, white papers, checklists, quizzes, podcasts, videos, and infographics. Now you can just sit back and wait for the results, right? Well, not quite. Think about relevant places you can promote your content. It’s usually beneficial to promote it across your social media sites like Facebook, Twitter, LinkedIn, and Google Plus. Where exactly you’ll do this depends on your business, but also think about Pinterest, Reddit, and online forums and communities.

Analyze and Optimize Your Content.

Use Google Analytics and social media data to see which types of content performed best. Look at the number of page views from one piece of content to the next as well as comments, likes, shares, retweets, and/ or average time on site. By understanding which content performs best and worst, and then consequently producing more or less of certain types accordingly, you’ll optimize your content marketing and get better results over time.

Source: http://www.huffingtonpost.com/matthew-collis/how-content-marketing-seo_b_6211646.html?utm_hp_ref=business&ir=Business

How to do SEO for your Business in 2014

How to do SEO for your Business in 2014

 

When it comes to SEO, it is Google’s playground and their rules. All the marketers need to plan and implement their strategies keeping in mind the ongoing trends in SEO world. Google has been active in this arena bringing in changes more frequently than ever. Now with penguin, panda , hummingbird updates added to search algorithms , SEO in 2014 has become quite a challenging task.

On the contrary , the need of effective online presence has become a requirement for growing as well as well-established businesses. With 2013 being quite an eventful year for Google in terms of updates and spam fighting strategies, it would be very interesting to see what kind of SEO would be effective in 2014.

Best SEO practices for 2014

  1. Content Marketing is bigger than ever : There is a reason so as to I am putting content marketing on top of this list. This can be stated as fact that content marketing is bigger than ever. Every company is spending their dimes to create quality content more frequently to reach out wider audience and build a brand around their business . Bottom line here is if you need to rank , your online presence should be content driven.
  2. Focus on Brand : Creating a brand name for your business should be on your “ to do “ list if you are a marketer. Any visitor should be able to find your by doing a brand search on Google by your business name. It gives you extra advantage in terms of ranking above no name sites. A brand name would help you reach wider audience and be everywhere.
  3. Mobile SEO Strategy : The number of mobile devices being used all around the world makes it pretty sure that you need to optimized for mobile traffic too. Not only your website should have a mobile responsive theme but you should focus and develop mobile advertising strategies too.
  4. Social Media : I am just going to talk about Google+ here. In addition to strengthening your overall social media presence you need to make sure you have active presence on Google+. Studies have quiet clearly shown that Google+ is one of the important factors to in all the ranking factors required to rank for in 2014.
  5. Longer Content : The long vs short debate has been here for quiet sometime. Studies have shown that content exceeding 2000 words is more likeable to rank on top . But this also depends on who is creating content, where is it created, what is it about . Google values expertise  and hence we have seen a trend of minimum length of article should be 550 words in order to rank better.

These were some of the important points to be kept in mind while doing the SEO of your business website in 2014. SEO is a dynamic effort. The best results of SEO strategies are seen in growing sales and marketing industries like appointment setting, inbound marketing agencies , lead generation companies where conversion rate is of main importance.

The good news is that looking back , we have a fair idea where the trends in SEO industry are heading to and its pretty sure that white hat SEO tactics along with content marketing is here to stay for coming years.

Ankit Bansal Ankit Bansal works as a Digital Marketing Executive for QEDbaton. He plans strategies to increase the      online  presence of his company. He works to formulate SEO, social media, content curation and overall    marketing strategies  around our lead generation and appointment setting services.

 

What Content Curation can do for SEO and Lead Generation

What Content Curation can do for SEO and Lead Generation

There was a time when content curation was being frowned upon by the online marketing community. Back then, the concept of curating topics from existing articles was still deemed ‘unethical’ because it deprives authors from gaining traffic and even goes as far as infringing copyrighted material.

But content curation has come a long way, and is now a legitimate form of SEO strategy under the lead generation umbrella. Not only is it legal, it is also beneficial.

Curation is no longer the ‘copy-paste’ method of re-distributing content. To be qualified as acceptable, the curator can only do so much as to quote an excerpt from the original article, with corresponding links attributed to the source, so as to ‘give back’ traffic that is rightfully theirs.

As a result, what used to be penalized by Google is now a being valued as a competent source of content, which is an important factor in determining search engine results page rankings. Which brings us to SEO…

The benefits of Content Curation

1. A chance at being a thought leader – When you curate, you are ‘required’ to put a spin on the new article to somehow suggests a new perspective or something that serves as a reaction to the original content. Otherwise, there’s no point in picking that topic if you’re only going to rephrase everything. Offer a fresh take – not necessarily contradicting – so your reader may be able to view you as someone who can offer thoughts despite of a curated topic.

2. Relevance – If you pick topics from other sources – particularly those regarded as industry go-to sites – you are almost certain that these topics are relevant to the current marketing situation. That means you’re in the know when it comes to what’s happening out there, and that increases your chances of getting found. Creating original content is commendable, but the topics may not guarantee relevance all of the time.

3. Buffer to original content creation – At the end of the day, original content should comprise the majority of your production. It’s something that Google appreciates, and it also build your identity in a niche saturated with thought leaders. However, original content are hard to come by these days, and you need some sort of buffer to fill in the gaps while your writers rack their brains out in coming up with fresh ideas.

Search Marketing 2014: Comment Marketing rocks!

Search Marketing 2014: Comment Marketing rocks!

Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is.

Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in.

Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. We don’t always have to embrace the latest rather choose what’s effective for our campaign.

With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. These websites were penalized for their unhealthy SEO practices such as stuffing keywords and spamming.

So to avoid such negative reactions just like Miley had when she swings on that wrecking ball bare and naked, why don’t we dance like Madonna? Why not do the search marketing strategy without hurting Page rank? Why not create online publicity without being shut by your audience and garnering bad impression?

Here’s a secret: Leave some relevant comment in an authority site and let it do the magic.

Here are some tips on blog commenting that never lose the spotlight:

Show off some skin but always leave something behind

Don’t be that know-it-all person but rather give them the mystery effect by actively participating on blog discussions or don’t be the one who always raises the question because that would make you look dumb. Just be on the middle and always keep track of the conversation; the longer the better. This will create online exposure and will somehow become your stepping stone for gaining authority in the future. People will eventually know you, check out your website, your social media profile and start following.

Tailor your action

If you’re an SEO practitioner you probably heard about the website link juice. It’s one of the basics of the link building process, wherein you have to find a high PR website to comment on and you get to share its PR link juice. Easy, right? All you have to do is to make a compilation of good websites but be careful with partnering or it could ruin the whole thing. A bad neighborhood of links may affect your website page rank.

Please your audience

Don’t just do what you want, impress them. By giving relevant tips during the engagement, somehow you get to earn points when people like your comments. This also contributes to your website traffic. Here’s a print screen of Google analytics results to prove that this isn’t just predictions from the crystal ball.  

Search Marketing 2014: Comment Marketing rocks!

As you can see the blog comments from resourcenation.com garnered 11 visits and that is just one blogging site. Believe it or not, blog commenting still rocks!

Precautions for Link Building Techniques

Precautions for Link Building Techniques

If you deal with SEO, you very well understand the importance of link building strategies. Links can be called as veins, which help in making your site visible over the search engines and thus play the role of a catalyst to bring good traffic to your site.  But at the same time it’s a risky strategy, which if not carried out correctly can have an adverse impact over your site and its ranking over the search engines.

Hence it is imperative to check certain precautions while adopting this strategy for your site promotion. The following are the best precautions, which you need to consider while going for the link building techniques or strategies.

Have quantity with quality

People often focus more on quality instead of quantity, which is due to the fact that the back link quality would allow you to find good outcome. It is not mandatory to have loads of backlinks yet having quality links in a tangible number to your site can really make the difference. So the first precaution you need to take is to have quantity back links but in good numbers as well.

Avoid spam articles

The other precaution you need to take care is to avoid the spam articles carrying loads of links. The articles you produce should be original, unique in ideas and language apart from being informative for your target audience. Such combination would help in cracking the link building strategy for you. The amount of knowledge and information you add over your content would talk about you and your site, which eventually will help in finding results at the end. So always keep in mind to avoid the spam articles.

Expecting quicker results

Another mistake people commit is to expect quicker results for their link building strategies, which is not possible. You need to know the turnaround time for this since link building is a long term process, which requires proper focus, time and commitment. You cannot start expecting quicker results. It takes few days to weeks to see the things working out for you. Avoid being in a hurry while getting the result.

Consider the PR hyperlinks appropriately

People often have the notion of getting linked to the websites having higher level since it can reward you something big. Finding back links from a good PR site that is very much popular and of course with greater ranks can certainly work wonders for your website as well. People who are seen visiting these PR sites would certainly going to visit your site as well, however, while choosing such sites, make sure you consider only the top ones rather than the low quality ones, as it can harm more than benefitting you.

Avoid buying links

It is possible to achieve top ranks for your targeted keywords by buying the links but in the long run it can do more harm than the benefit for your link building strategy. The paid links can help you in getting traffic but its quality would be extremely low second thing and most important thing is there is a risk of being penalized by Google, which can even ban your site. So the most important precaution you need to take is to avoid buying links.

Final word

Link building is often a daunting task, which requires lots of attention and care. A single mistake can cost you a lot; the above list of precautions can help you in committing mistakes while working hard for your link building strategies.

Brianne Walter is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on getamplify.

A Listing of Interesting Facts about SEO, Google and everything in between

A Listing of Interesting Facts about SEO, Google, and everything in between

Search Engine Optimization (SEO) was the child wonder of online marketing. At first, no one was actually sure how it goes, and even after knowing it they’re still not sure whether it works. On face value, the idea is to direct some degree traffic towards a company’s website by creating pages that lead people to it whenever they search, therefore gaining adequate exposure and increasing the chances of lead conversions.

Due to its many strategies, it’s become a complex strategy built around patience and faith; however, in this fast-growing world of technology that we live in, patience and faith can be virtues of liability. It’s helpful to know a few things about SEO before you decide to put the fate of the company’s lead generation efforts on it.

  • SEO is not just about the frequency of keywords. Saturating a web page with the prescribed keywords is not a guarantee that it will get the attention it desires. According to studies, keywords should only make up around 2-3% of the entire post – anything more than that would be deemed overkill (which also entails possible penalties for the site). So that should only about 10-15 words out of a 500-word article.
  • Google is not just a search engine; it’s also an advertising company. In 2012, Google’s annual revenue was a record-high $50.2 billion, of 67% came from paid advertising and pay-per-click marketing. This is more evidence that SEO is not solely a keyword-driven strategy, as Google would only base the search results ranking of sites that are optimized according to content, presentation and proper usage of keywords.
  •  People want the best results. When efforts are put into generating search engine presence on Google, exposure on the first page is the desired, no, make that the imperative target. It might be a rather ambitious goal to start with, but you should know that according to a study, people choose the top 3 search results 60% of the time, and 70% of these people never go to the second page. They’re more likely to change their search keywords rather than hitting “next page”.
  •  Google is the alpha dog. 65% of the total search engine market share is owned by Google. The top 5: Google, Bing, Yahoo!, Ask, and AOL. But this is not to say that other search engines don’t quite make an impact. Sites like MyWebSearch, WebCrawler or Lycos still exist and yes, some people stick to their favorites.
  • Rankings change. A website may have successfully nabbed the top spot on a search results page but there are possibilities that the ranking would drastically change in a matter of weeks. Google uses algorithms to facilitate the rankings and a good spot is not always guaranteed to stay, but it is nevertheless possible.
  •  The regularity of posting makes a huge difference. According to the same study, company websites that blog or post articles at least 20 times a month get 5X more traffic than those who blog only 1-4 times a month. Apparently, search engines tend to treat your website as a “regular” if you keep posting plenty of stuff every month.

The Power of Search: Understanding SEO and its muscle to make impact

The Power of Search - Understanding SEO and its Muscle to Make Impact

It’s no wonder that the word “Google” has already been added to the English language, at least according to Oxford and Merriam-Webster. Searching represents an entirely new era of obtaining information through thousands of web pages on the internet, and it has to start somewhere, and that’s what search engines are for.

But searching is more than just for looking up meanings or digging up information about something; it is also an avenue for businesses to market their products or services. If they want the world to know them, they have to be in a place where people explore the world without limits.

And so Search Engine Optimization, or SEO, was born. Social media may be today’s rising star but SEO has not passed the torch yet – it still remains to have the biggest impact on online lead generation for B2B companies.

According to marketingcharts.com, 59% of the B2B marketing community attribute their success to SEO, followed by social media at 21% and pay-per-click or paid advertising at 20%.

Blogs and articles are the core operations of SEO. The demand for company blogs has never been greater, and it’s more and more becoming a vital part of business functions. At first, it was just all about generating web traffic and putting the company’s name as high as it can go on Google’s search result rankings. But now, it’s also become about maintaining a solid base of followers that appreciate good article content, and, as a by-product, also being able to reach out and communicate with both sides of the B2B marketing community. It’s about reputation and trust.

And you can’t ignore the sway that it manifests: on average, companies that post at least 15 blog articles a month produce five times more web traffic than those that don’t blog at all. And even if you only maintain 9-15 blog posts per month, you’d still generate three times more traffic than companies that don’t maintain blogs.

As you can see, maintaining a strong web search presence requires consistency in posting relevant material, which in effect pushes up the demand for SEO skills. Job postings for SEO experts and bloggers spiked up from what was then a minor part of a marketer’s job description, now blown up into an actual profession in just a matter of a few years.

But reckless SEO efforts can damage the company’s name as a whole. If the SEO team would focus more on keyword frequency and not on the quality of the blogs, the audience may lose its respect towards the enterprise, not to mention getting castigated for flooding the web with senseless write-ups.

What good is a Facebook and Twitter campaign if not fronted by your own website blogs, or at least a string of blogs scattered around multiple hosting sites? It’s because recommendations from friends are only second nature; people, more than half of the time, primarily use searching as their tool to explore.

That’s the importance of SEO – holding the power of searching in the palm of your hands.

Reference:
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)