Taking Precaution: 6 Things Each Manager Can do to Improve Interoffice Safety

Taking Precaution: 6 Things Each Manager Can do to Improve Interoffice Safety [GUEST POST]

Taking Precaution: 6 Things Each Manager Can do to Improve Interoffice Safety

Company managers can take several measures to ensure a safer working environment for their employees. Anyone who becomes injured in the workplace may have to apply for social security disability benefits in order to cover medical bills and other expenses resulting from accidents. Managers can minimize the chances of accidents occurring at work by taking these five precautions.

#1: Implement First Aid Training

Managers can take first aid training courses and encourage their employees to do the same. Many first aid programs include CPR and AED training and can be completed within a short amount of time. It is best to keep a well-stocked first aid kit in an area where employees can easily find it whenever an accident occurs.

#2: Hold Emergency Drills

One of the best ways to make the workplace safer and prepare employees for potential disasters is to hold regular fire and earthquake drills. These drills are particularly important in areas that are prone to natural disasters. Everyone should know where emergency exits are located and what to do once they have exited the building.

Related: Running Low on Passion? Remember the First Day Feeling

#3: Arrange a Workplace Inspection

A qualified inspector can come in to check out all the areas around an office where potential dangers many be lurking. Mold, radon and other known hazards can greatly compromise employee safety and may be difficult to identify by someone who has not had the proper training. The structural integrity of the building can also be inspected as an additional safety precaution.

#4: Implement Organizational Standards

To help with cleanliness, organization is key. Not only does working in a messy environment decrease productivity and makes the business look less professional but it’s a safety hazard too. If things are lying on the floor, then someone can easily trip on it. By using a cubby system for employees’ personal belongings or company inventory, this won’t have to become a worry. A cubby system can easily be made by using stackable shelf bins that can be ordered from companies like Quantum Storage. This is a great way to ensure that there is plenty of clear and safe space for everybody to move around in.

#5: Produce Safety Training Videos

Managers can create videos that demonstrate the proper safety protocol while using real-life situations as examples. New employees who may not understand workplace safety standards will particularly benefit from watching these videos. It may even be a good idea to include tests that require workers to demonstrate their knowledge of the subjects that were featured in the videos.

Related: 10 Best Marketing tools to Increase Productivity… and Leads and Sales

#6: Start a Bonus Plan

Certain companies have found success when it comes to safety by offering bonuses to employees who maintain hazard-free environments. Employees can receive bonus payments or other incentives if no one is injured within a certain period of time. This type of reward system will usually encourage workers to adhere to all safety precautions more vigilantly.

Improving workplace safety can often be accomplished by devoting a small amount of time and educating employees on the importance of maintaining excellent safety standards. Managers should regularly check to make sure these measures are always closely being followed.

Read more marketing ideas and tips today!

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5 Important Tips for Effective Researching in Events Marketing

5 Important Tips for Effective Researching in Events Marketing

Corporate events are a goldmine for high quality B2B sales leads. And for this reason, many companies are persuaded to spend more for conducting their own events to attain the publicity they think their solutions deserve.

But like everything else in a B2B enterprise’s lead generation arsenal, events cost a ton of money and preparation – and we are not only pointing to the process of selecting the accommodations and caterers. Events marketing continues to be a challenge for the fact that it involves the production of effective and relevant messages, in which careful planning makes all the difference in terms of attracting the right attendees.

It is clear managers seldom create an effective marketing plan for their events without undertaking effective market research. They know full well that establishing relationships with potential attendees (and later, prospective sales leads) has to be paired with a sense of basing the best events marketing strategies on general audience behaviors.

Get Schooled, Son! Effective Market Research Tips to Get Back Into

Get Schooled, Son! Effective Market Research Tips to Get Back Into

Not sure how to conduct research for events marketing? Arm yourself with these nifty tips.

Identify the channels you NEED to use. The choice of an engagement platform is critical as most decision-makers prefer using one channel over another. Using published literature and recent industry statistics, you can explore options of communication channels that pose the best opportunities.

Profile your audience. Consider the audience who will be attending your event. Who do you want to target? It is a given that you would need to produce content that engages all the right areas of interest. A clearly defined audience profile is indispensable at this point as it helps create relevancy and reduces wasted efforts in engaging the wrong kind of people.

Conduct A/B testing of content. Throughout your marketing campaign, you will need to keep on monitoring the effectiveness of each individual detail, from your Tweets to the design of your event-exclusive website.

Engage early on. Prior to the event, you might want to engage your networks wherever they are. Participate in social forums and promote the event there. You may be able to start a discussion that can generate market intelligence as well as invitees.

Consider tried and tested formulas. Not sure how you can create messages that secure record attendances? You might want to try out different strategies that worked in the past (for others or for your organization’s). Make nuances of the results of new strategies with those of old ones.

As an added tip:  Employ a lead generation company to handle your events marketing for you. Especially when it has delivered concrete telemarketing results, such a company can deliver hard-hitting results in terms of quality event leads.

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3 Cost-Effective Ways to Use Interactive Content in Events Marketing and Driving Relationships_DONE

3 Cost-Effective Ways to Use Interactive Content in Events Marketing and Driving Relationships



Get Schooled, Son! Effective Market Research Tips to Get Back Into

When you are faced by a market with diverse interests, you cannot achieve a successful lead generation program without a complete roadmap.

In this case, market research should always be considered to acquire accurate data that helps in drafting lead generation and appointment setting strategies that drive traffic of high quality B2B sales leads. Though, for that to happen requires a good deal of mastery of research tools and techniques. This is to ensure not a single moment is wasted and pinpoint areas of high interest.

Writing for Sitepoint, Alysaa Gregory enumerates the most important tips needed to conduct better survey qualitative research campaigns.

1. Be clear about your objectives before beginning your market research.

2. Identify your target audience, how many respondents you require and what data you are hoping to collect before beginning.

3. Make sure your target group is relevant to your needs and represents the market you are targeting.

4. Watch for and incorporate unsolicited feedback you receive on social networks or review sites.

5. Say thank you to every single person who contributes to your research.

6. Provide a place for open-ended comments on any survey that you use.

7. Make it common practice to ask clients for suggestions at every interaction.

8. Understand the difference between qualitative and quantitative research and format your questions accordingly.

9. Review your surveys and questionnaires to ensure you’re not phrasing anything offensively.

10. Develop a chart or graph from the data collected to make it easier to visually analyze the results.

11. Record interviews or focus groups whenever possible for review and analysis.

12. Don’t ignore criticism because you don’t want to hear it; it can be the most valuable feedback you receive.

13. Ensure your survey is neutral and doesn’t involve leading questions.

14. Make it quick and easy to complete your survey or questionnaire.

15. Aim for a large enough sample group to give you meaningful data.

16. Create your surveys and interviews so the focus is on measurable data.

17. Follow surveys with a phone call or other personal contact to round out the answers provided, whenever possible.

18. Put yourself in the shoes of your potential clients when writing your survey questions.

19. Ensure that all participants will remain confidential to encourage participation.

20. Be impartial throughout the whole process, or use an outside person to facilitate.

21. Keep your mind open to new opportunities and needs that you didn’t consider before conducting your research.

You Might also like: How to Conduct Effective Market Research to Construct Better Marketing Strategies

Lacking the convenience to conduct market research? You can always hire a lead generation company that offers helpful email and telemarketing services.

How to Keep your Team Happy and Productive

How to Keep your Team Happy and Productive

Efficiency in B2B marketing depends on three factors: effective strategies, infrastructure and personnel. But while some businesses focus on investing for the best marketing automation software and applying better tactics for their lead generation and appointment setting, it remains important to maintain the productivity of each team that composes one’s marketing and sales operations.

How to Have a Productive B2B Demand Generation Team

How to Have a Productive B2B Demand Generation Team


Personnel management  is not solely an exclusive human resources issue since it affects the business as a whole. And since a business is an organic composition of autonomous entities with unique tasks, managers should see to it thateach part is productive enough to secure the organization’s efficiency. If an employee doesn’t meet his or her obligations, the team will likely fall short of attaining its goals and that of the entire enterprise. For instance, if a telemarketer who fails at achieving his or her cold-call quota for the week, the business is deprived of securing B2B sales leads, translating to lost revenue opportunities.

How To Coach Underperforming Employees

How To Coach Underperforming Employees


For the past years, executives are finding solutions on how to improve personnel productivity. Incentive schemes are the usual ways to achieve this, but a report posted in   B2BMarketing.net proposes better approaches.

The report noted that, from a sample of 1600 professionals, 42% say that job satisfaction is    more important to them, followed by 25% who say they prioritize work-life balance. It also stated that despite a rise in pay, a majority or about 45% of the sample personalities decided to change employers, citing higher job positions. Salary increase trailed second at 41%. Boredom is also a significant factor, with 30% saying they are unsatisfied with their current roles and are eager to take their responsibilities to.

 So, what could be deduced from these figures?

Simple:  More than salaries, happiness is a crucial factor in keeping team members productive.

Rather than relying solely on incentives, businesses should also emphasize the recreational needs of their personnel. Longer break hours and a refurbished office space can be good options to liven up the team. Other effective ways include an absence of micro-management and a reduction of corporate meetings.

More importantly, executives need to consider individual talents. It is possible that workers with a track record marked by years of competent service would eventually lose steam and decide to move on to “greener pastures.” This amounts to a great loss on the part of the business, so it is essential to prioritize deserving individuals for higher positions in the company. Doing so will have far-reaching and positive consequences, especially for one’s lead generation and appointment setting campaign.

Connecting the Dots- Tips on Marketing and Sales Alignment

Connecting the Dots: Tips on Marketing and Sales Alignment

Both marketing and sales are your main allies in generating revenue.

But considering they differ in terms of the scope of their functions, conflict is almost always unavoidable, affecting the efficiency of your lead generation and appointment setting campaigns.

Before transferring a prospect to sales, marketing has to know what makes a qualified lead, often locking horns with sales over its definition. Sales on the other hand sources its irritation from being given MQLs that are not qualified enough to even set an appointment.

This antagonism is why a business is not generating high profits as expected. The only way out of this mess is to align sales with marketing to enhance B2B lead generation efficiency.

In fact, better profitability can be realized through an effective alignment of sales and marketing.

According to a report by the Aberdeen Group, companies that align their sales and marketing experience an increase of revenue by 20%. Since each department is working closely with each other, better decisions are made and, hence, better results.

Not sure where to start in aligning your sales and marketing? Here are a few things to consider.

1. Improve your prospecting.

Sales depends on marketing to supply it with the right kind of people to pursue. However, there are instances when salespeople encounter low value prospects. To avoid wasting time and resources on the wrong people, it is important to reinforce your prospecting activities with a clearly defined ideal client profile.

Related Post:  Bad Leads are Bad for Business: The Wrong Attitude in B2B Prospecting

2. Make your resources work for you. 

Complementing a harmonious relationship between marketing and sales should be content. Your content, from blog articles to case studies, are the main drivers of web traffic and should be designed purely to attract your target audience. With regards to this, you will need to align your content with your ideal client profile. This will maximize your web resources, increasing the likelihood of high profile sales opportunities.

Related Post:  Social Content and SEO: A Curious yet Competent Combo

3. Improve your lead scoring mechanism. 

If your leads are not scored properly, there is a risk that your salespeople would be wasting their time for nothing. Effective implementation of a lead scoring system is essential in this case to ensure the pipeline is fed with leads of utmost quality.

4. Two words: Outsourcing and automation. 

Modern business success is attributed to the effective use of marketing automation. Outsourced lead generation and appointment setting services are also making rounds as important solutions that will effectively bridge the gap between marketing and sales.


Making the most of BYOD (Bring Your Own Device) at your next event

Making the most of BYOD (Bring Your Own Device) at your next event


BYOD – or “bring your own device” to give it its full name, is a term that has been much used in the workplace over the last few years, and it is now a term that is entering the world of events management.

iPhones, iPads, Android devices, even laptops; the chances are your delegates will have at least one of these devices with them when they attend your event, so it makes sense to utilise these devices to your advantage.

Using their own phone, tablet or laptop will be second nature to your delegates. We now live in a connected age where anything we need to begin working is right at our fingertips, so using their own device won’t be an issue at your event. For you, this means there will be no need to implement electronic kiosks into your event, nor will there be a need to have on-site computers or tablets for your delegates to use. In addition to there being a massive cost-saving element as you won’t need to hire these devices, there could also be higher levels of engagement as your delegates are of course more familiar with their own devices.

What it means is that you will be able to utilise innovative ways in which to engage your audience. With this in mind, we have put together a number of innovative ways in which we believe you can make the most of BYOD…

With an event app

If you are expecting your event attendees to be utilising their devices at your event, then a dedicated event app is a must.

When creating your event app, be sure to consider the ways in which it will benefit your delegates. Carefully consider the content that is featured within the app and whether it will be beneficial. Bear in mind that the screens of mobile devices are small so ensure the app contains content that is concise, to the point and can be easily scanned.

The key to the content that you utilise in your app is content that will be of assistance to attendees.

Many event organisers have been guilty of using their event app simply as an electronic version of the event programme, don’t let this be you. While your event app should include your event programme it shouldn’t be reliant on it. Instead your app should include interactive content that cannot be found anywhere else. Examples of this could be exclusive interview content with any speakers that may be speaking at your event, bios of the speakers, video content etc.

While if you can, an interactive element is always a useful element for your app to include. Consider adding a day planner which will allow delegates to organise where they will be and when, notifying them of any programme clashes, informing them when they should move to next part of the event and ensuring they get the most of the day.

By making use of QR codes

QR codes are a really simple but very effective way of communicating a message to your delegates. Be sure to utilise these as much as possible throughout your event and offer up all kinds of content in exchange for scanning the code. For instance you could place a QR code on a particular stand and this could then direct the user to additional written content about what is on display, this would save these written materials from having to be displayed and would allow the user to read at their own leisure. Alternatively, a QR code could be place on a product and this would then direct the user to videos showing the product being used.

– With augmented reality

Augmented reality (AR) is technology that has been around for a number of years but is an area of constant innovation. Superimposing computer-generated images on top of reality using the user’s device, using this technology you will be able to provide your delegates with all kinds of information which will make for a more immersive experience for your delegates. Whether this is by using Google Glass or by using your delegates’ smartphone or tablet device, there is all kinds of information for you to present.

By using Bluetooth low-energy devices, you have the potential to allow an app on your attendees’ Google Glass to display information as they walk past particular stands. This is a great way to grab your attendees’ attention and encourage them to visit your stand.

While in the case of mobile devices you could build this functionality into your app and then provide signage that highlights to your delegates that they can use their phones to view enhanced content.

AR can be used for anything from bringing print alive to allowing users to discover videos hidden in displays or simply just as a way of providing the user with additional details about what they are seeing around them.

– By using live polling functionality

No longer will your delegates have to fight their way to ask questions during talks and presentations, with live polling functionality they can simply ask questions using their device which will then be picked up and answered by the speaker. By allowing your audience members to go to a specific app or URL on their device, you will be able to encourage engagement and interaction by allowing them to ask questions and vote in polls. By giving delegates this facility, they will feel like an active part of your event rather than just a passive attendee.


Specialising in technology, Dean Ronnie has particular expertise and interest in emerging technologies and the ways in which they are changing how we meet in a business environment. For those looking for conference venues in London, Dean recommends Conference Care.

The stuff your Dad taught you – and how they became pure Marketing wisdom

Our fathers are most often the subtle versions of our mothers, yet with the same noble intentions. They tend to be more lax with their rules, and they’re the ones who always remind us to keep our cool in times of struggle.

They don’t speak a lot – but when they do, their words stick to our hearts like glue, so that wherever we go and whatever we go through, we’d always remember ‘that thing’ Dad taught us.

But apparently, there are more to these words than just ‘fatherly’ advice.

Even when talking about the ins and outs of marketing, Dad’s words may just be an excellent source of business acumen:

Don’t take yourself too seriously – Again, this is always the ultimate pillar of ‘Dad’s teachings’. They just don’t want us to become too obsessed with little things, which, truth be told, could be a little boring. In the same way, people appreciate businesses that are oozing with confidence and those that don’t try too hard to make it big. Marketers should learn how to keep things light so their audience won’t find the brand too intimidating, especially when making a presence online.

Be open to change – Fathers are more accepting of going out of one’s comfort zones. While mothers would usually sketch out a blueprint when planning for careers, family and even personal matters, fathers would be the ones to encourage us to take chances and risks. Change is not something business people should be afraid of. In a continuously evolving world, the ability to adapt is actually a means of survival.

Always take your best shot – Fathers may not be the best cheerleaders but their message is always for us to give our best in whatever we undertake. They taught us to give our strongest efforts so that there would be no regrets in the end. Even in business, our success will only be as much as the efforts we put in, and if we give more than what is expected, more fruits will be harvested.

It’s okay to lose – Yes, some fathers can be a little too competitive at times, but most of them are laid back when it comes to getting ahead of others. They tend to instill a mindset that puts more value on the journey, and not the destination.

Some businesses strike gold, while others stink. But this should not define the level of work and commitment you have invested. Instead, let failures serve as a motivation to improve and a drive to succeed the next time around.

Happy Father’s Day!

Hitting the Play Button: Why companies are boarding the video marketing bandwagon and why you should, too

Hitting the Play Button: Why companies are boarding the video marketing bandwagon and why you should, too

Remember the first time you saw a YouTube video embedded on a blog page or website? It was probably just a couple of years ago, and it was such refreshing idea coming off of the traditional way wherein you had to click a link and be routed to YouTube just to watch a video.

And now, since YouTube no longer is monopolizing the video streaming industry, all the other video hosting sites started appearing on regular websites. Photos are slowly taking the backseat in terms of giving articles a visual perspective.

But does video marketing really make a difference?

Yes. And here’s the proof:

Videos are pro-SEO. You might have noticed Google’s inclination to display videos (preferably YouTube-hosted) on its search rankings, and there’s good reason for that: people enjoy watching videos. But here’s the catch: you have to make your video super-appealing from start to end. Google’s search algorithm gives priority to the amount of viewing time (seconds, minutes, hours), rather than the number of instances a video was viewed.

  • Videos are moving photos. The mere obviousness of this fact already makes it a strong point. Say, you want to restore your phone to its factory settings. Would you rather follow a list of steps and look at multiple screenshots? Or a short audio-video of the entire procedure? There’s a difference between being told what to do and seeing how it’s done.
  • Videos are invading mobile. Your daily dose of marketing statistics will tell you that mobile web is the future of online marketing. Because of the display limitations of phones, the buying public may now resort to watching clips instead of browsing through a jungle of marketing ads and links. The portability of mobile phones coupled with the efficiency of videos is a match made in heaven.
  • Videos are extremely shareable. Business people usually share videos, not photos, via email. You also see it in newsletters and social network sites, and you can post them even without a complementary article.
  • Videos reflect esteem. Let’s face it: a blog that contains well-produced videos is more attractive, and it says something about the mother company. It shows that you’re putting extra effort in your marketing and that you’re making it easy for the market to understand and appreciate your value.
  • Videos generate the numbers. According to comscore.com, the probability of website visitors to purchase a product after watching a video is 64%. Visitors also tend to stay on a website for an average of 2 minutes longer than those without videos.

The reason why a company should turn to videos is the same reason as why they turn novels into movies – although in marketing, it’s not as complicated as Hollywood. So perhaps you should think about befriending YouTube, or else your site visitors may end up looking for a play button anywhere near a static photo and say, “no video?”

Came, saw, conquered: On Julius Caesar and his legacy to business marketing

Came, saw, conquered: On Julius Caesar and his legacy to business marketing


If Julius Caesar was still alive today, he’d still be regarded as one of the authorities when it comes to leadership, politics, war intelligence and public influence.

And, umm, he’d also be 2,113 years old.

Nevertheless, Caesar is one of the most iconic figures in human history. He greatly contributed to the fall of the Roman Republic and the rise of the ambitious Roman Empire, which also caused his own demise. During his lifetime, he was regarded as one of the most prolific orators and Latin prose authors, resulting in a number of literary works. Although his ultimate fate went down in a tragic end, his legacy lives on in virtually every field, including yes, business marketing.

Here are some tidbits of his valuable heritage:

Know the right tools and how to use them. In his conquests, Caesar preferred the use of short swords called Gladius for his legions. They are basically for stabbing, as opposed to the common long sword or battle axe used for swinging and slicing. During the battles, his enemies were caught surprised by the efficiency of the Gladius, which only required less energy to use and also had an advantage in speed. Because of this Caesar’s warriors were able to combat 2-3 foes at the same time and still ended up dominating. Here, Caesar teaches us to have the creativity and brainpower to come up with business tools which make tasks easier, but not compromising the quality, in order to surprise the competition.

Inspire, not dictate. Caesar was at his best when he was in command of his army. His men would follow him wherever we went, because they knew he would lead them to victory each time. They were inspired by his example and they took pleasure in serving him. But after defeating Pompey and returning to Rome as a dictator, he had a thirst for power and total control over the people, and he was stabbed to death by his own Senators. In business marketing, the people are always the priority. Marketers are there to motivate them, not to impose certain rules upon them. If people are inspired by the kind of business a company has, they would also take pleasure in supporting it.

Be bold. Caesar’s journey in life started from being the head of the family at age 16, becoming a social activist, being kidnapped by pirates, being stripped off of all possessions, joining the army, entering politics and eventually rising to become a general and consul. He never hesitated to achieve his goals, and he always wanted to let his voice be heard. In marketing, the same principles apply – if you want your company or product to become something, you have to have the guts to shoot for success. As Caesar himself once said, “Cowards die many times before their actual deaths.”

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Things To Consider In Building Your Brand

Things To Consider In Building Your Brand

In business, branding is important. This is the one aspect of your company that should never be taken lightly. This is the face that you would be showing to prospective buyers, the identity that makes you stand out in the marketing contest against other companies. How you define your brand makes a lot of difference in your marketing efforts. If it can stay in the minds of your prospects, if it can elicit a positive response from them, if it can bring the results you wanted, then that is the time when you can say that you have done your work. If not, then you had better go back to the drawing board and figure something out to make your promotions work.

You see, it is all about understanding who exactly are the people that you need to interact with. Considering the various viewpoints that look at your brand, you have to make sure that you cover all your bases. Failure to consider any of these factors can affect the impact on your brand. So far, there are at least three essential elements of a successful brand:

One, there is what we call the customer’s perspective. How do we want to present our products or services to them? What are the things that matter to them the most? And since we are trying to get a clear picture of what runs in their heads, you cannot assume that you know what they want. Monitor the market, conduct phone surveys, tap social media networks, get in touch with industry experts, etc. These are just some of the things you can do to create an attractive and relevant business brand for your customers.

Second, there is what we call the internal perspective. An effective brand is one that is true to its essence. What is it about your offering that makes you unique, that sets you apart from the rest? How do you add value to it? As a business owner or manager, what is your vision, your mission? What do your people do in order to close that deal? What makes your company special? These are just some of the questions that you need to answer in order to fully understand what you are trying to sell in the first place. Without it, you would be unable to explain, indeed, even defend, the products or services that you are offering.

Lastly, consider the industry perspective. How does your industry move in accordance to the whims of the marketplace? What does your competition do in order to set themselves apart, to be better, in their marketing efforts? How do they positions themselves in the hearts and minds of their prospects? These can serve as very important guides in how you position your own business in the market.

Once you have fully considered these differing perspectives, you can then go ahead and begin process of building your brand. Mind you, this will not be a walk in the park. What is important is that you have started creating a more effective business brand.