As a form of “thank you” to website visitors, ebooks are seen as the best downloadables businesses can offer to potential clients. Not only that, they also serve as excellent sources for B2B sales leads.
This year’s B2B Content Marketing Report reveals that up to 55% of B2B marketers believe ebooks are effective in helping them discover new business opportunities. Along with white papers and webinars, downloadable ebooks have been shown to provide better chances generating quality leads simply by having visitors enter their names and email addresses prior to accessing them.
But supposed your ebook’s content is not exactly what the prospect expects?
It is given that a single download faintly reveals a prospect’s desire to purchase. At present, buyer decisions depend entirely on – among other things – the type of message contained in your ebooks. As NewsCred Content Strategist Michael Brenner has pointed out, “The B2B marketing organization of the future will be organized around data, content and technology.”
So, the crux of using ebooks effectively lies on creating them from scratch. Here are ways to create digital publications that drive revenue in addition to download activity.
Hire a good writer
Ebooks are quite small for something that qualifies for a book, but they require specialized writers, mainly those with a background in composing business communications. With the capability to choose attention-grabbing words and use them to full effect, these writers – whether outsourced or hired as in-house staff – ensure you content marketing strategy is handled perfectly.
Related post: The 6 Unique Traits of All Remarkable Writers
Determine your topics
Some businesses offer downloadable content on a wide range of specifications. Offer ebooks that are made for certain audience segments based on budget, employee size, and most importantly industry. Also, narrow down your ebook to a single topic only. If you have a surplus of information that wouldn’t sit well with the current topic, reserve it for a separate issue.
Just don’t. Prospects download an ebook because they expect to discover something about you, to learn what you know about the industry and to explore the possibilities of a long-term partnership.
Make your research count
Indeed. Writing an ebook is nothing like composing a romance novel. But even fiction writers need to do their research to make their stories more appealing to their readers. So, provide a good amount of data from recent surveys and technical papers. When the facts are set, there is a higher chance that a prospect will agree to a sales appointment.
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