Steve Harvey’s Ms Universe faux pas (An underrated success)

Lessons in Steve Harvey’s Ms.Universe Faux Pas

Who would ever imagine that falling into a pit of shame would make someone become more popular and gain more market success?

 

Comedian Steve Harvey committed a gaffe during his final announcement of winners in the recently concluded Miss Universe 2015. The mis-announcement of winners between Miss Philippines and Miss. Colombia blew the watching public away.

Both television and online viewers worldwide expressed different reactions. It was like the “Talk of the town”.

Harvey is a seasoned, award-winning celebrity and host. He’s much seen on shows for tv and regularly heard on his radio programs. He was a stand up comedian (recently retired), a movie actor, and a novelist (“Act Like a Lady, Think Like A Man” google.co.za.)

The faux pas in the Miss Universe coronation night undermined the actor’s credibility. It grew long threads of discussion over social media posts, memes and tweets, and covered almost every print news and magazine article in the world. Indeed, it was sensational.

Well it’s human nature that when something goes differently far from the norm, everybody gets interested with it. With social media in handy for everyone, “someone’ or “something” goes viral on Facebook, trends in twitter and #s in Instagram – in just a matter of a minute.

Steve may have felt awkward upon realizing that he’s mistakenly announced the winners in the prestigious pageant. It was a wrong step and he fell into a pit.

Nevertheless, he struggled to climb up. He took all the courage and strength to correct himself by announcing the true winner in the pageant, on stage, before the whole universal audience. … such was a humbling act.

The apologetic gesture was deemed fake and comic by others, but it was like a pulley on a well from which Steve held on the rope of regrets and empathy, until he was able climb back up on the ground.   

These articles, I guess, would agree with me too:

 

4 Lessons Learned From Steve Harvey

Steve Harvey’s Oops Moment Creates Teachable Lessons

One Lesson We Can All Learn From Steve Harvey

 

In business, it might be difficult to acknowledge your failures in a marketing campaign but like thunder you have to aggressively change the course of your plans. What’s important is, we had learn something from it. Truth is, experience are piled up failures and success so don’t think it’s something you should be ashamed of.  Admit mistakes, do something about it and keep moving forward  – the Steve Harvey style.

 

“Your best teacher is your last mistake”.

– APJ. Abdul Kalam

 

Read more sales and marketing tips!

 

Untangle the B2B Marketing Process with these Steps

Untangle the B2B Marketing Process with these Steps

Still struggling with engaging the modern B2B buyer?

Don’t over complicate things and take these important steps outlined by Kate Boyce in her article for Business2Community.com:

Step 1: Understand real purchase intentions by getting personal with personas

Although B2B marketers are creating relevant content and personalised communications (even some humour!), many B2B buying experiences can still feel too automated and impersonal.

By implementing data-driven Buyer Personas, you’ll build an idea of what your buyers are doing in that first 90% of the buying process, as well as understanding the motivations and goals behind their purchase intentions.

Step 2: Match your content with the B2B buyer journey

When 61% of B2B buyers agreed that the winning vendor delivered a better mix of content, knowing what information your buyer needs and when, could be the difference between winning and losing that sale.

By mapping out the B2B buyer journey and identifying your buyer’s information needs at each stage, you’ll understand what content will have the most impact. Overlaying your content strategy according to these information needs will guarantee to inform, educate and influence the decision-making process.

Related Post:  3 Cost-Effective Ways to Use Interactive Content in Events Marketing and Driving Relationships

Step 3: Nurture the sales out of those leads

The average sales cycle has increased by 22% over the past 5 years due to more decision-makers being involved in the buying process. But as the sales cycle grows, so does a marketer’s ability to turn a ‘not right now’ into a ‘find out more’.

But in a world of real-time results and instant gratification, monitoring your twitter feed for interaction and sending out an email campaign isn’t enough. You’ll need real-time digital intelligence in place across multiple channel touch points in order to keep those buyers moving along their journey.

When nurtured leads (on average) produce a 20% increase in sales leads, spending extra time on effective lead nurturing will build trust with buyers and establish your company as a credible information source.

Related Post:  Lead Nurturing Done Right: Introducing Callbox Pipeline’s Lead Nurture Tool

 Step 4: A community of brand advocates is essential

When it comes to making that all-important purchase decisions, 67% of B2B buyers agreed that they had heard of the chosen supplier before. So if you want to win that well-earned business, it’s time you had an army of brand advocates ready to spread the word about your product.

With B2B marketing stepping away from the dull and dreary and into the limelight, why not get creative with your brand advocacy and make it fun for your customers, partners and fans to fuel your business growth?

When it comes to closing the sale, buyers are hungry for reassurance that they are making the right decision so take a look at these 5 success stories and be inspired in giving your brand advocates a real reason to shout about you.

 

Top Tweets from the Most Important Faces in B2B Marketing and Sales

Top Tweets from the Most Important Faces in B2B Marketing and Sales

No matter what industry you belong, you will always come across significant advice from influencers. These guys are basically the go-to people for important insights and advice on everything from strategy to productivity enhancement. Listen to what they say (or in this case Tweet) below:

Keynote speaker and award-winning author Jay Baer, on productive blogging:

 

Marketing expert Jim Dougherty, on the best social media advice he could ever give:

 

Stephanie Tillton, content marketing consultant, on how best to meet a buyer’s needs:

 

Chalene Johnson, on maintaining a good work-life rhythm:

 

Want to improve your brand’s image? Here’s social media pro Jeff Sheehan:

 

TEDx staple Ted Coiné, on the true meaning of ‘engagement’:

 

Success coach Tifanny Peterson, on why it’s better to be a friend than a salesperson:

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For more insights,  follow us on Twitter.

 

Building your Brand- Create Productive B2B Social Campaigns with these Tips

Building your Brand? Create Productive B2B Social Campaigns with these Tips

Building a brand is an important albeit a difficult process for managers to undertake. But if handled deftly, it can give your lead generation, revenue and reputation a good boost.

Allow us to share these six important tips in a B2BMarketing.net Post by Nicole Davies.

1. Get vocal about your business

In order to succeed in highly competitive B2B market you need to come across as a valuable player. The best way to do this is to establish your social presence. As soon as you have a well-functioning social media site, share valuable industry news your followers and potential clients could find engaging and entertaining. Don’t be afraid to keep track of your competition’s undertakings, especially if your targets overlap.

2. Use different channels

B2B commerce can be carried out via different social media channels. Facebook is still the most popular choice to drive B2B sales and build brand awareness before you initiate first contact with prospective clients. However, you need to be aware that the world of social media does not end there. Effective use of Twitter and LinkedIn together with paid social – promoted Tweets, sponsored Facebook content, LinkedIn Ads – is quickly becoming today’s marketing standard.

3. Get the numbers straight

Having a company’s Facebook page is a credible proof of your professionalism. The key to Facebook marketing is the numbers. Potential clients will be more impressed with 10,000 followers, rather than just 100. To make your social presence more valuable, do share links to external content. It will help your followers associate you brand with other reputable companies. Create one account that will bring together all your services and products.

4. Stay in touch with the right people

Research shows that 80% of social media B2B leads are generated by LinkedIn. The biggest advantage of LinkedIn is that you can reach out not only to other B2B companies, but also individuals who make purchasing decisions. To make your company more visible, engage in group discussions, share some insightful tips, or offer useful advice. It will give your company more recognition.

Related Post:  Cream of the Social Crop: A List of Social Media Influencers to follow on Twitter

5. Improve your Tweets

To use Twitter marketing effectively you need to know that it’s all about being at the right place the right time. Hundreds of conversations and professional exchanges happen on this platform, therefore it is essential – and extremely easy – to engage in weekly Twitter chats.

6. Become a blogger

Yet another technique to attract more B2B buyers is to set up a professional blog or a YouTube channel to educate your clients. It is also a great place to tell the story of your brand, share expertise, publish testimonials, and showcase your portfolio. Make your content easy to share and actively promote it through your own social media channels.

Related Post:  A Guide for a First-time Business Blogger

MSN Apps Now Allow Ad Options, and Why this is a Big Deal

MSN Apps Now Allow Ad Options, and Why this is a Big Deal

Technology powerhouse Microsoft has announced it is providing ad platforms for its partners through MSN Apps. This is in line with their goal to provide partners with better opportunities to reach their audiences across multiple mobile platforms and, in the process, enhance their multi-channel B2B marketing efforts.

According to Microsoft’s GM for Advertising Greg Nelson, “advertising experiences on the MSN Apps can be purchased across 24 markets, with standardized ad sizes – 320 x 50 for phones and 300 x 250 for tablets – simplifying the process of purchasing cross-platform inventory. And now, MSN Apps for iOS and Android are also available to extend Microsoft’s multi-screen advertising offering.”

“Advertisers have a unique opportunity to reach their audience in the right context and mindset, with targeted advertising across multiple screens and platforms,” Nelson adds.

MSN Apps boasts of a “beautiful and immersive interface” that allows users mobile experiences like no other. With access to numerous channels offering content on news, health, lifestyle, sports and science, MSN Apps is tailored to become a goldmine of opportunities that B2B marketers can and must exploit.

Related Post:   Will you Move to Mobile this 2015?

This recent development, after Microsoft revamped MSN Apps to include iOS and Android users, sheds light on the importance of mobile marketing for lead generation. With mobile devices becoming increasingly sophisticated, it has become imperative for B2B marketers to leverage existing innovations to stay current and in profit. And considering the billions of mobile devices currently in use across the globe, marketers need to capitalize on this wealth of possibilities to generate qualified B2B sales leads.

In the advent of handheld devices, numerous B2B companies posted growth attributed to their mobile presence. Despite the persistence of numerous bloggers that mobile is more useful for B2C enterprises, we cannot ignore the fact that mobile ads perform faster than their desktop counterparts (iMedia Connection). Presently, half B2B companies in the world are using mobile applications to promote their products and services (Marketing Charts) on top of an expected increase in mobile adoption this year.

Microsoft’s latest announcement and future developments show that going mobile is a step towards attaining better marketing and sales results. But as far as effectiveness goes, marketers need to possess the proper knowledge and expertise to wield mobile platforms. Effective B2B lead generation and brand promotion efforts through mobile are also possible once you have the proper infrastructure to manage your platforms. Otherwise, you will run the risk of wasting a perfectly good opportunity to produce better sales results.

 

Create A Powerful Lead Generation Brand In Eight Steps

Create A Powerful Lead Generation Brand In Eight Steps

It can be hard to sell anything, you know, especially if you have to do all the promotions on a tight budget. That is why, for some entrepreneurs or sales managers, they cultivate a personal brand that resonates with their business, as well as attract the attention of potential sales leads.

A strong personal brand acts as a powerful medium that facilitates the lead generation process. Think of Steve Jobs of Apple, Inc. or Richard Branson of Virgin Group. These men crafted a personal brand that lifted up their companies and helped generate more B2B leads for them. And you can do that, too. If you follow the outlined steps, then you will have a good start.

  1. Know your best personal assets – are you an entertainer by nature, an adventurer, a charismatic speaker? Every effective personal brand is always hinged on a personal quality of yours that attracts the attention of business prospects. Use that to the fullest in support of your campaign.
  2. Think of a memorable name – Richard Branson, again. Who can forget his Virgin Group of Companies, especially with that eye-catching first word in the title? A strong personal brand must come from what you intend to do, as well as the ability or asset in you that made you unique. You want people to come looking for you, so make it catchy and realistic well.
  3. Get some space online – this could take many forms. It could be a company blog page, a Facebook account, a Twitter handle, etc. With the way the online world is reshaping the market environment, you and your appointment setting team need to cover your bases well.
  4. Create a website – not only will this help add some semblance of credibility for your business, it is also so easy to make. Try using Blogger.com or WordPress.com. These websites have good templates that you can use to build your own web page.
  5. Try automatic updating – of course, since you cannot just stay on your computer all day, you also need some way to update whatever online medium you are using to promote your business. Hootsuite and Tweetdeck are just some tools that you can use for automatic updates on your Twitter or Facebook feeds.
  6. Share useful content – if there is anything that can give more credence to you and your company, then it has to be online content that is new, useful, as well as engaging to the audience. Try to be brief and useful, just the thing that a lot of people need when they search for answers online.
  7. Ask for reliable feedback – while you are creating a personal brand for your business, try asking people you trust about the appropriateness of your image. This can help keep you focused on your brand development.
  8. Stay real – that is the one rule you should never forget. As long as you stay true, your customers will stick with you.

Of course, it never hurts to use other marketing tools to help your business, like email or telemarketing. The more varied your promotional tools are, the wider the reach of your personal brand.

On Sexual Appeal, Online Dating, and B2B Branding

On Sexual Appeal, Online Dating, and B2B Branding

According to Match.com, 40 million Americans are into online dating services, which is about 40% of all the single people in the US. Such is a reality that is both disturbing and fascinating.

Disturbing, because it’s a large number of people apparently believing in establishing romantic relationships over the internet, and fascinating, because of how it’s becoming a culture of its own, having its own set of norms, mores and customs.

It’s pretty much the same concept as with B2B marketing, where one business invests so much in branding so that it could attract other businesses and see if they would “match”. They use websites, blogs and social media platforms to expose themselves out in the (online) public and see who gets interested.

The difference, though, is that in online dating, one could create a bogus profile with phony names, addresses and other information, and even have someone else’s face as a profile photo. They could interact with as many other users without really having the obligation to be totally honest in describing themselves.

In B2B marketing, that is unthinkable.

To attract other businesses to “ask you out on a date”, you need to be as honest as possible, because trust is the foundation of business relationships (no, it’s not love).

While online daters may focus on enhancing their sexual appeal, businesses focus on “industrial appeal”. A business page is like a Facebook profile; it must have all the essential details – your history, what you currently do, who your friends are, and of course, the contents that you post. You boost your appeal not by physical appearance, but by having a clear, impressive definition of what your business really is.

Dating sites also have “target groups”. Depending on what type of person you want to hook up with, you could venture into “singles only” forums, or “over 40” forums to limit your search to a specific bracket. In B2B, targeted marketing is vital in making sure you would attract the right prospects and not waste time on “non-keepers”.

Of course, the culmination is always the in-person meeting. In online dating, the couple would spend days and weeks getting to know each other until they would meet – a decision that is typically shared by both parties. In B2B marketing, however, the marketer/salesperson would convince the prospect to agree to an appointment, and that’s when the real dating begins.

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