Native Facebook videos performed very well for brands in 2014. In fact, native Facebook videos made up eighty percent of total interactions on Facebook video posts as of November 2014. By contrast, Facebook pages featuring YouTube videos suffered declining engagement. This meant that for the first time ever, Facebook page owners uploaded more videos to Facebook than they shared from YouTube. The number of native Facebook video views per day is approximately three billion and increasing all the time.
Momentum is rising as the early adopters of Facebook native video includes media giant brands such as CNN, Buzzfeed and The Huffington Post. This animated gifographic put together by One Productions, chronicles the rise of Facebook native video, where it sits in relation to YouTube and what brands are saying and doing around it. Enjoy!
Tom Hopkins is the Managing Director of One Productions an integrated communications agency, with headquarters in Dublin, Ireland. Tom is a Film and Video Director as well as an Art Director. He has 22 years’ experience working in the media and communications sector. Since 1991, he has worked in agencies and production companies in Dublin, Milan, London and San Francisco. Clients Tom has completed media work for include Pfizer, Guinness, Microsoft and Sony. His work has appeared on national television and at global film festivals, including the prestigious Venice film festival.